Data-driven content creation: I work with marketing teams, UX designers, and researchers to nail every bit of microcopy, define SEO guidelines, incorporate localization best practices, and bring metrics into editorial strategy.
Narrative building: I help brands define their voice and tone, construct style guides, and write compelling stories. Lately, I've been focused on human-centered food stories, and editing books full of them.
Research, research, research: I investigate emerging markets and trends to write industry-specific content and communications material, develop strategy, establish best practices, and even craft a mean gift guide.
Ensure quality and quantity: I edit and factcheck AI-generated content and translations – so your website reads human.
Editing ESL writers: My favorite.