Narrative building: I help brands define their voice and tone, construct style guides, and write compelling stories. Lately, I've been focused on human-centered food stories, and editing books full of them.
Data-driven content creation: I work with marketing teams, UX designers, and researchers to nail every bit of microcopy, define SEO guidelines, incorporate localization best practices, and bring metrics into editorial strategy.
Research, research, research: I investigate emerging markets and trends to write industry-specific content and communications material, develop strategy, establish best practices, and even craft a mean gift guide.
Fixing AI slop: I make sure obviously AI-generated content doesn't make it to the front page. AI has changed the media landscape, and using LLMs is now a big part of many workflows – but that doesn't mean sacrificing quality and human interest.
Editing ESL writers: My favorite.