Collaborate with director and marketing on data-driven campaigns for increased brand visibility, including editorial, email, and social media components
Curate and edit city guide books (160+ pages each)
Create guides for Apple Maps partnership, resulting in over 100k clicks to site and counting
Edit daily articles in CMS; refresh older stories with consideration for metrics and SEO best practices
Managing Editor
July 2021 - May 2022
Wrangled a delightful, global team of 50+ foodie freelancers to schedule daily content
Mentored writers to weave sincere narratives and craft compelling, human-centered stories
Scheduled, wrote, and presented metrics on daily social media posts and 3x weekly newsletters (with over 60k recipients) before handover to new social and marketing teams
FREELANCE
Editor, writer, content strategist
August 2017 - Present
Editing: Work with subject matter experts to edit high-level reports and coursework for international organizations, ensuring technical accuracy and clarity of content while aligning with organizational voice and tone (United Nations FAO, UNESCO Kabul).
Copywriting: Collaborate with stakeholders to craft research-based copy for hotel, museum, and shop websites (Odunpazari Modern Art Museum, Tasigo Hotels, OMM shop).
Strategy: Create brand guidelines defining voice, tone, and editorial best practices; use metrics to lay out content for digital campaigns (Fluxable, Yabangee, Culinary Backstreets).
Writing: Pitch and write stories and essays on topics like food, travel, art, energy, and sustainability (CNN.com, The Energy Year, Yabangee, The Bold Italic, Time Out, Condé Nast).
E-commerce: Perform market research to update and write gift guides and product reviews, including a top-10 revenue-generating guide (SELF Magazine, Glamour).
Book editing: Line edit art, travel, food, and energy publications (Dogan, Energy Year, CB).
Restructured tone of YouTube Copyright canned responses, which go out to YouTube’s 1.3 billion users.
Advised internal teams at Google, as well as rights and stakeholders, on copyright operations
Trained admins in protecting users’ free speech through investigating patterns of abuse and fair use; approved escalations involving high-profile content (e.g. political ads, Adele’s “Hello”)
Consistently set and outperformed metric requirements with an error rate of less than 0.4%
Performed quantitative quality assessments (QC) of admins and operational tools
Inspected and processed legal notifications pursuant to the U.S. DMCA, international copyright laws and YouTube/Google policy
Wrote biographical and historical "scribbles" for the Google Doodle team
TIME DAILY (Istanbul)
Digital Editor
May 2013 - July 2015
Edited on-page for daily paper before government takeover
Oversaw production of all content posted to the site (50 stories a day); worked independently as well as directly with writers and execs in a fast-paced newsroom
Created SEO and web best practices for all headlines and copy and updated content in Joomla CMS
Directed and cultivated team of 30+ writers; co-headed meetings and brainstorming sessions
Streamlined website to retain viewers, maximize growth and highlight buzzworthy content
Boosted social media presence from 200 to 1k followers; launched Instagram collaborations and competitions
Pitched, produced and edited stories; selected photos and uploaded content onto website using Wordpress CMS
University English Instructor, ETA (Düzce University)
September 2011- July 2012
Managed four classrooms of 30 students each in 3-hour blocks
Chaired an international English teaching conference attended by over 400 educators
Represented the U.S. Fulbright Commission in Turkey
SKILLS
Data-driven decision making
Voice, tone, and SEO best practices
Multimedia editing and digital production in various CMS
Adobe Creative Suite, Quark
Multimedia editing
Strong working knowledge of AP Style and Chicago Style
Turkish (C2)
EDUCATION
University of South Carolina, May 2011 – Honors College
Bachelor of Arts in Journalism
Magna Cum Laude
University of Moulay Ismail: Meknes, Morocco, 2009
Charles University: Prague, Czech Republic, 2010
AWARDS/AFFILIATIONS
U.S. Fulbright Teaching Fellowship
USC’s Most Outstanding Print Journalism Student
Henry T. Price Copy Editing Award
Silver American Advertising Federation Award
Greenville News Award
Girl Scout Gold Award
VOLUNTEER WORK + INTERESTS
Sexual Assault Hotline Counselor
Fundraising for Refugee Aid Fethiye
Writers' Workshop Series Host at Istanbul & I
cooking, art, poetry, intersectional justice
CNN.com, intern
Pitched, wrote and edited articles for the CNN website, including two main-page features
Built photo/video galleries and interactive content
Attended weekly meeting with editors and presented final project to executives
The National Library of the Czech Republic, intern
Assisted web curator in creating a digital archive of over 1,000 historical texts
Vice Magazine (Prague), intern
Managed Vice.cz office while they did ridiculous things like set up a goat petting zoo
Selected English articles to translate for Czech edition